Vibha Singh

Invest in women: Accelerate progress

March 9, 2024

Women are now actively challenging conventional standards, marking the end of the era in which they were confined to household roles. Today’s modern women are thriving in a variety of fields, which indicates that investing in women can foster growth. Beyond just achieving progress, women in leadership roles in the...

How digital advertising shapes consumer buying habits

February 8, 2024

In the rapidly evolving landscape of commerce, digital advertising stands as a powerful force that not only reaches consumers but also actively shapes their buying habits. The wide use of the internet and the proliferation of digital platforms have revolutionized how brands connect with their audiences, influencing decisions at every...

Performance marketing is revolutionising the sector

April 29, 2022

According to recent studies, the global digital marketing sector is expanding at a 17.6% CAGR and is projected to be worth more than $930 billion by 2026. The expanding global population’s demand for digital media platforms is a crucial market driver. The report further states that the development in demand...