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Srinath Sridharan

HOW INDIA CAN NAVIGATE AMID COVID-HIT ECONOMY AND ATTRACT INVESTMENT

June 25, 2021

One reads of the various business-CXO-confidence or investor-interest surveys that various Industry associations publish. Most of them simply attest to the narrative that probably is expected to be deployed. Market intelligence as it’s called involves talking to various stakeholders in any value-chain, to gather their inputs, however trivial they might...

THE SOPS FOR GOVERNMENT ADVERTISING NEED TO CHANGE

May 10, 2021

The affinity of public sector entities including governmental departments, nodal agencies and regulators for print advertisements is unmatchable. It is probably part of an ancient SOP which is yet to be updated. The ad category that catches the eye the most is the one for the recruitment of people and...

Who is a good teacher?

April 12, 2021

Education is a fundamental aspect in the development of any society. If the youth of a society is educated, it increases the chances of having a better tomorrow. Teachers provide that education which improves the quality of life and contributes to the shaping of both the individual and the society...

DILEMMA OF STANDARDISATION VS CUSTOMISATION

February 19, 2021

The Indian insurance sector is a very old one, going back to two centuries ago. The formal regulated sector came about two decades ago with the formation of the regulator—the IRDA. The insurance reach across our country and various consumer segments is low, at 3.7% (total insurance premiums collected as...