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APPLE LAUNCHES IPHONE 13 PRO, PRO MAX, AND A LOT MORE

Apple’s much awaited September announcement has been made. They have introduced iPhone 13 Pro and iPhone 13 Pro Max, redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz. The pro camera system gets all new Ultra-Wide, Wide, and Telephoto cameras, powered […]

Apple’s much awaited September announcement has been made. They have introduced iPhone 13 Pro and iPhone 13 Pro Max, redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz. The pro camera system gets all new Ultra-Wide, Wide, and Telephoto cameras, powered by the performance of A15 Bionic. Video now gets Cinematic mode for beautiful depth-of-field transitions, macro video. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.

• Customers can get iPhone 13 Pro for INR 119900 and iPhone 13 Pro Max for INR 129900 from apple.com/in/store.

• iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorised Resellers and select carriers.

Apple introduces iPhone 13 and iPhone 13 mini, featuring a sleek and durable design, an advanced new dual-camera system for improved photos and videos in low light, and introducing Cinematic mode. The device would be available in five gorgeous new colours.

Both models get advanced dual-camera system with a new Wide camera with bigger pixels and sensor-shift optical image stabilisation (OIS) offering improvements in low-light photos and videos. iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display, double the entry-level storage at 128GB, and IP68 rating for water resistance, and an advanced 5G experience.

iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT) RED,1 with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.

Apple announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. Apple Watch Series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces Contour and Modular Duo designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life, now complemented by 33 percent faster charging.

It is the first Apple Watch to have an IP6X certification for resistance to dust and maintains a WR50 water resistance rating.

Apple Watch Series 7 introduces five beautiful new aluminum case finishes, along with a range of new band colors and styles.

• All Apple Watch Series 7 models will be available later this year.

• Apple Watch SE with USB-C charging cable, new Apple Watch bands, and Apple Watch Nike bands will be available to order from apple.com/store, with availability in stores coming soon.

Apple introduced the powerful new iPad mini with a larger 8.3-inch Liquid Retina display in four finishes. Featuring the brand new A15 Bionic chip, the new iPad mini delivers up to 80 percent faster performance than the previous generation. A new USB-C port allows faster connectivity, and cellular models with 5G bring more flexible mobile workflows. New advanced cameras, Center Stage, and support for Apple Pencil (2nd generation). The new iPad mini is available to order, and will be in stores beginning Friday, September 24.

Apple introduced the new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.

Starting at just INR 30900, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra-Wide front camera with Centre Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15, and twice the storage of the previous generation. The new iPad is available to order on apple.com, and in stores beginning Friday, September 24.

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