Apple Inc. has reportedly decided to halt the development of its high-end augmented reality headset, the Vision Pro 2, in favor of prioritizing a more affordable model expected to be released in late 2025, according to GSM Arena.
This strategic shift aims to capture a wider market with a lower-cost offering. Originally rumored to launch no earlier than August 2025, Apple has now reduced the workforce dedicated to the Vision Pro 2 project and notified suppliers of the development suspension, as reported by GSM Arena. This move highlights Apple’s focus on creating a more accessible AR headset.
Details about the exact pricing of the upcoming budget-friendly Vision headset remain speculative, but GSM Arena suggests that Apple is targeting a price point around USD 1,500. The more affordable version is expected to compromise on certain features compared to the Pro model, possibly including a simplified headband, smaller speakers, and fewer cameras.
Despite these compromises, Apple faces the challenge of maintaining a balance between affordability and essential features. While the cheaper Vision headset is likely to inherit the high-end display technology from the Pro model, Apple is cautious about compromising too much on functionalities, which could reduce its competitiveness.
Reports indicate that although Apple has paused the development of the Vision Pro 2 for now, there is a possibility of resuming the project in the future. Currently, the focus is on refining and preparing the more affordable Vision model for its anticipated launch.