In a celebration of India’s rich tapestry of handlooms and handicrafts, AIACA (All India Artisans and Craftworkers Welfare Association) proudly announced the inaugural edition of Craft Katha, a pioneering event dedicated to honoring authenticity and sustainability in the country’s craft sector. This groundbreaking platform, inaugurated by Mr. Andrew Giles, the Honorable Minister of Multicultural, Australia, at Gandhi Darshan, Gandhi Smriti and Darshan Samiti, RajGhat, New Delhi, marks a significant milestone in promoting the cultural heritage and artisanal craftsmanship of India.
Craft Katha, envisioned as an annual series, aims to shine a spotlight on various segments of India’s diverse craft sector, with its debut edition focusing on textiles. Through compelling visuals, craft demonstrations, and expert talks, Craft Katha aims not only to underscore the sustainability aspect of the craft sector but also to educate buyers on distinguishing authentic products from their counterfeit counterparts.
Meenu Chopra, Executive Director of AIACA, remarked, “Craft Katha is a journey to unfold stories from the craft sector and bring them to the forefront, aiming to inculcate a deeper understanding of crafts among consumers and address the misrepresentation of crafts. Since 2004, AIACA has been dedicated to the continuous growth and vibrancy of the sector, and Craft Katha is another step in the same direction.”
Craft Katha witnessed the inspiring journey of sustainability, showcased in collaboration with Kumaun Grameen Udyog in Uttarakhand and Sadhna in Udaipur, Rajasthan. It celebrated the authenticity and sustainability of India’s handcrafted textiles, embarking on a journey towards a brighter, more sustainable future for the craft sector.
Established in 2004, AIACA has been a pioneer in championing the cause of India’s handloom and handicraft sector. Through multi-stakeholder collaboration, research, advocacy, sustainable livelihoods development, and Certification, AIACA endeavors to ensure the growth and vibrancy of this sector, while simultaneously improving the standard of living for artisans and crafts workers.
Craftmark, developed by AIACA, stands as the nation’s sole certification program for genuine Indian handcrafted products produced in a socially responsible manner. Recognized by the Trademarks Authority of India, Craftmark certifies individual craft processes as handmade and adheres to set standards for each craft. With over 280 certified craft enterprises and an outreach of approximately 250,000 artisans, Craftmark continues to play a pivotal role in promoting authenticity and sustainability in India’s craft sector.
Craft Katha serves as a testament to AIACA’s commitment to preserving and promoting India’s rich heritage of handcrafted textiles while championing sustainability and authenticity. Through initiatives like Craft Katha and Craftmark, AIACA continues to empower artisans, foster sustainable livelihoods, and preserve the cultural legacy of India’s vibrant craft traditions.