Over the last few years cult bike brand Royal Enfield has put a great emphasis on its gear and apparel business which includes riding jackets, riding pants, gloves, helmets and more. The company has been selling riding jackets for many years, but a recent initiative makes them more affordable and gives the riders many options to choose from. Taking this ahead, the company has extended its Make It yours (MiY) programme, to its range of riding jackets. This industry first initiative has been developed keeping in mind the riders’ need and comfort to provide him/her an enhanced riding experience.
Enthusiasts can now buy their riding jackets according to their riding needs through a new intuitive online interface. They can choose through a catalogue of different components and build their jackets the way they want to. This offering by the riding gear brand enables users to select riding jackets of their choice and customise it from a choice of colours, liners, and armours. Along with colour choices, the platform also offers the option to add winter and rain liners to their riding jackets. So instead of buying five things as a part of the package—the buyer will be choosing what to spend his money on.
Royal Enfield says MIY riding jackets initiative keeps safety at the forefront, where consumers can add armour for impact protection to areas like chest, shoulders and back. Additionally, they have an option to choose between Knox and D30 armours. The focus is to offer products that meet global safety norms while making them accessible. My experience of choosing the jacket, armour and liners was very smooth and within a few days the entire kit got delivered. So, the entire process, including having a simple, easy to use interface was pretty much seamless.
RIDING SHOES
Royal Enfield has also joined hands with TCX to offer a range of CE Certified protective riding and lifestyle shoes. Both brands have a legacy in the world of motorcycling and this collaboration only augers well when it comes to authenticity and safety for riders. The company says these riding and lifestyle shoes have passed stringent safety tests and meet global safety norms to provide riders a safe and enhanced riding experience. Riding boots are an important aspect of a rider’s apparel as they need good quality boots that protect them from injuries.
The Royal Enfield TCX collection includes five different products catering to the diverse needs of men and women riders. The Stelvio waterproof boots are priced at Rs 21,000 and are made of full grain leather which have been designed to perform in the harshest of conditions. These knee length boots are CE certified with a protective shin guard inside. They are equipped with T-Dry waterproof membrane and a high-performance touring sole, reflective leather at the back and extra tightening straps. The durable build makes them suitable for all-weather rides and the OrthoLite footbed offers long term cushioning and high levels of breathability. These are available in black and brown colours and are also available in a mid-rise size which are priced at Rs 18,000.
Then there are sneakers which are called the Cabo waterproof boots. They provide all-day comfort owing to the Comfort Fit System, and also keep riders protected on the road. These come with grain leather and have a wax finish which provides exceptional durability. The OrthoLite footbed offers long term cushioning and high levels of breathability and increased abrasion resistance to help protect against all the dirt and debris the road throws your way. The rubber sole provides maximum grip, and its T-Dry waterproof membrane keeps the rider protected even in extreme weather conditions. The boots are priced at Rs 8,500 and are available in black and olive colours.
Klausen lady riding boots are crafted with full-grain leather, T-Dry waterproof membrane and lateral elastic that offer protection and grip. The CE certified boots have been designed with a high heel construction and come with a woman fitting concept that accommodates the female foot for comfort on those long rides. Here too, the OrthoLite footbed offers cushioning and high levels of breathability. These boots are priced at Rs 15,000 and are available only in black colour.
Finally, the Grimsel lady waterproof riding boots are classic women’s boots designed with an urban edge. These boots also inculcate the woman fitting concept and are equipped with heel construction, premium full-grain leather with a wax finish that makes them protective, durable, and perfect for all adventures. Adding a retro touch to your look, these boots are priced at Rs 13,000 and are available in brown colour.
The writer is Senior Editor at carandbike.com
