The cryptocurrency world was shaken early today with the launch of Melania Trump’s meme coin, $MELANIA, just days after her husband’s coin, $TRUMP, experienced a rise to the top ranks. However, Melania’s entrance into the crypto market has caused a dramatic drop in the value of her husband’s coin, marking a turbulent beginning for both.
$TRUMP Takes a Hit as $MELANIA Coin Goes Live
Melania announced the release of her meme coin, $MELANIA, on January 20, 2025, taking to X (formerly Twitter) to share the news with her followers. “The Official Melania Meme is live! You can buy $MELANIA now,” she posted along with a link to the site selling the cryptocurrency.
The launch of $MELANIA quickly gained traction and caused a sudden shift in the meme coin market. According to a report from Forbes, the $TRUMP coin, launched just days earlier on January 17, had briefly hit the top 20 cryptocurrencies by market capitalisation, peaking at a solid $14 million. However, the momentum was short-lived as the unveiling of Melania’s new coin sent $TRUMP’s value plummeting by almost 40% within hours.
The Official Melania Meme is live!
You can buy $MELANIA now. https://t.co/8FXvlMBhVf
FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6
— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025
A Symbolic Cryptocurrency Battle
What started as a symbolic foray into the digital currency world by the Trump family has now sparked a competitive race between the couple. The move also adds to the ongoing fascination with celebrity-led meme coins, as individuals with massive followings look to capitalize on the rising popularity of such tokens.
While the market remains volatile, it’s clear that Melania’s meme coin has captured attention, possibly positioning it to rival her husband’s $TRUMP. The shifting dynamics of this crypto clash have led to further speculation about how both tokens will fare in the days ahead.
