Quick commerce platforms have transformed how individuals obtain vital goods, making grocery shopping and other daily essentials more accessible. These platforms have expanded beyond just groceries, providing electronic devices like smartphones and laptops rapidly. As the sector progresses to fulfill customer expectations and maintain competitiveness, new concepts continuously arise to improve these services. A particular proposal recently caught attention on social media.
Harsh Punjabi, the CEO of Dot Company and a content creator, suggested an innovative concept for Blinkit, a popular quick commerce platform. In a post on X, he recommended that Blinkit could launch an “ATM-like” service to deliver cash straight to customers’ residences within 10 minutes, payable through UPI.
Hey @albinder please start an ATM like service on Blinkit. Users will pay via UPI and you can deliver cash at doorstep in under 10 minutes. Will be super helpful.
— Harsh Punjabi (@technolobeYT) January 8, 2025
Calling the concept “super helpful,” Harsh tagged Blinkit’s CEO Albinder Dhindsa in his post, encouraging the platform to contemplate the idea. “Hey Albinder Dhindsa, please initiate an ATM-like service on Blinkit. Customers will pay via UPI and you can provide cash at the doorstep in less than 10 minutes. It will be super helpful,” Harsh wrote on X.
He clarified that the idea originated from a personal incident when he was preparing to leave for a trip but only had Rs 100 in cash at his residence. “Don’t want to visit the ATM. But I will have to,” he noted.
The post rapidly gained popularity online, racking up over two lakh views and igniting an animated discussion in the comments. While a number of users found the idea practical and creative, others voiced skepticism regarding its feasibility.
One commenter pointed out, “There were startups that attempted this, doesn’t function well without a banking license, often encountered daily limit issues. ”
Another user stated, “That’s a solid idea. There are similar services already available, and I have one located in front of my apartment. The individual runs a photocopying business, courier services, and also sorts and delivers products people purchase from major online platforms. The limit is ₹25,000 and is legitimate. ”
Certain individuals expressed worries about the associated risks, with one person stating, “You know what? It will be dangerous! But the logistics of managing liquid cash is quite hazardous. ”
One user humorously suggested, “Hahaha, actually make it better by asking the user for their preferred denominations of notes. This is a modern issue, no time to withdraw cash. ”
Nevertheless, not everyone endorsed the notion. A user commented, “And let’s become the laziest now and not even lift a finger. ”
Another added, “We’re losing the desire to carry out any activities at all. ”
A clever individual remarked, “‘Cash on delivery’ in a literal sense,” while another sarcastically commented, “You can also ask him to spend on your behalf. That would be truly helpful. ”
