Taylor Swift’s Eras Tour Book is one of the books that has shocked the world with the sales it has been getting in 2024. The book sold an impressive 814,000 copies over the Thanksgiving weekend, marking it as the largest book launch of the year. The book was available only at Target on Black Friday, and it cornered 85% of the print book market on its opening day.
Despite missing out on big retailers like Amazon and despite getting some flak online with typos in the book at $39.99, immense success has already placed Swift in publishing history books. So far, neither Target nor Swift’s team has commented on the achievement.
Swift Joins Elite Authors
Swift now joins an elite category of authors who have broken records in launching books. The only non-fiction book that had outsold her first book was Barack Obama’s A Promised Land, which moved 816,000 copies in its first week in 2020. Contrary to Obama’s book, which was sold at all major retailers, Swift’s figures represent sales over just one weekend at Target, showing the force of her individual approach.
This isn’t the first time Swift has done things differently. She released her concert film Eras in 2023, foregoing Hollywood studios and forming a partnership with AMC and Cinemark Theatres instead, grossing more than $200 million and the highest-grossing concert film of all time.
Swift’s influence has also inspired other creators. Books that include Shake It Up, a cocktail recipe book and Wendy Loggia’s Taylor Swift: A Little Golden Book Biography part of the Little Golden Books series come off as a result of her life and work.
Taylor Swift is doing it once again – this time with the Eras Tour Book. She is reaching heights in music, film, and publishing industries, proving her incomparable ability to connect with fans and setting a new standard in the entertainment world.
