The historic victory of the Indian cricket team at the ICC Men’s T20 World Cup is expected to boost the endorsement deals of top Indian cricketers, according to sports marketing experts. Leading sports marketing agency Rise Worldwide, which manages several prominent Indian cricketers, anticipates an increase in endorsement deals in the coming days.
The value of these deals will depend on market dynamics and the brand image created by the cricketers themselves. Industry sources indicate that top players like Rohit Sharma and Virat Kohli can command deals worth Rs 3.5-7 crore, while other top players like Jasprit Bumrah, Suryakumar Yadav, and Hardik Pandya can secure deals in the range of Rs 2-3 crore.
Sports marketing experts believe the bigger players, particularly the batsmen, will be the biggest beneficiaries of India’s T20 World Cup victory in terms of endorsements. However, there is a hope that this time, the bowlers will also receive recognition for their stellar performances in the recent World Cup.
The ability of sports marketing agencies to secure a larger share of the endorsement deals for their clients will also play a significant role in shaping the endorsement landscape. Industry analysts expect a double-digit percentage increase in cricketers’ brand portfolios and a potential 15-20% rise in their endorsement fee levels, given their current brand values. Despite the sluggish ad market, the experts believe cricketers will remain a popular choice for brands during the upcoming festive season when advertising spending tends to increase.
