As India enters the second phase of voting for the Lok Sabha Election 2024, numerous technology companies are actively promoting and urging Indian citizens to exercise their right to vote. This trend underscores the growing recognition of technology’s role in fostering democratic engagement alongside its business impact. Here’s a roundup of companies and their initiatives aimed at boosting voter participation:
Google Doodle
Google commemorated the second phase of Lok Sabha elections with a Doodle featuring an inked finger, symbolizing voting. By clicking on the Doodle, users can access election-related search results.
Flipkart
E-commerce giant Flipkart took to social media to encourage Indians to participate in the election process through a hashtag campaign.
Rapido
Bengaluru-based cab-hailing startup Rapido offered free rides to polling booths with a promotional code “VOTENOW” to facilitate voters.
EaseMyTrip
The online travel company encouraged travelers to return to their hometowns to vote and explore localities, emphasizing the importance of exercising voting rights.
Namma Yatri
Another Bengaluru-based cab-hailing startup turned polling booths into destinations, encouraging users to vote with convenience.
Mobikwik
Fintech platform MobiKwik urged Indians to practice their voting rights through a social media campaign highlighting the importance of digital innovation and national progress.
Various social media and tech platforms such as Tinder, Instagram, Zomato, Ola, Swiggy, and Oyo launched awareness campaigns, alerts, and messages to motivate users to vote during the Lok Sabha elections. These initiatives ranged from awareness campaigns to CEO pledges and promotional messages encouraging civic participation.
These concerted efforts from tech companies and startups reflect a broader push to increase voter engagement and promote democratic values during one of India’s significant electoral processes.
