The Delhi Public Works Department (PWD) will host an ‘Influencers Meet’ on Saturday to raise awareness among people about using and protecting public spaces in the newly streetscaped areas, officials said.
The Delhi government has 1400 km of roads under its jurisdiction, while other roads are under the Municipal Corporation of Delhi and the Delhi Development Authority.
The government has carried out beautification of roads that includes well-designed pedestrian-friendly footpaths for walkers, the development of green stretch through plantations, the creation of open air sitting areas, cycle tracks, selfie points, and public facilities like water ATMs, toilets, and street furniture, the officials said.
The PWD’s Streetscaping Division has connected with various social media influencers across Delhi. The agency has invited the influencers and their followers to witness the streetscaped areas at Sri Aurobindo Marg and understand the need to preserve the same, they said.
“Different stretches of Delhi have been specifically designed keeping in mind the need for adequate spaces required for pedestrians, avid cyclists, or fitness enthusiasts. Aiming to make people aware of the use of these boulevards and openings, we thought of doing something out of the box and invited a group of influencers to bring the idea to people through their social media presence,” said Vinay Sheel Saxena, Executive Engineer, Street Scaping Division (PWD).
The initiative, which is executed under the campaign ROSE (Responsible Ownership of Public Spaces), is a joint collaboration of the PWD and road maintenance agencies.
Thirty influencers will assemble for Saturday’s event and raise awareness through their social media handles, the officials said.
