It’s the season for political yatras what with Rahul Gandhi’s 3570 km Bharat Jodo yatra, Arvind Kejriwal’s countrywide Make India No 1 mission and Prashant Kishor’s 3500 km padyatra in Bihar. The one unifying narrative here is that all these are opposition leaders who have taken to the streets, so in a way what we are getting is the optics of an opposition on the move. Finally. Because for the last eight years we have largely been treated to the visuals of a somnambulant opposition, giving the BJP a walk-over.
Of the three it is Rahul’s yatra that seems to be getting the maximum headlines. Which by itself is no mean feat given the cold shoulder the Gandhi scion has been getting from the media in recent times, due to a variety of reasons. However, now and especially on social media, Rahul seems to have upped the ante. What helps is that a yatra provides for some great visuals, of interactions with the public, of him addressing a rally in the rain or just some playful exchanges with some of his colleagues. All of which makes for better TRPs than his preachy, finger waving sermons at rallies. Some credit must be given here to the party’s media department lead by Jairam Ramesh and fellow ‘yatri’ Pawan Khera who have keep the social media blitzkrieg alive with interesting snippets along with Supriya Shrinate; not to mention colleagues such as DK Shivkumar, Srinivas BV, Madhu Goud Yaskhi, Surendra Rajput to name a few.
Ironically Arvind Kejriwal’s mission was launched on 6 September in Hisar, around the same time as Rahul’s Bharat Jodo amidst great fanfare with the patriotic Rang de Basanti Chola playing in the background and Punjab CM Bhagwat Mann dancing in the foreground. Since then I am not quite sure if the mission is still carrying on in the form of a yatra or if it’s been transformed into the Gujarat and Himachal election campaign. But the AAP Chief has succeeded in making waves in both the states, specially Gujarat where more people seem to know his name than that of the sitting Gujarat Chief Minister (that’s the problem with changing so many CMs so often). But since this is Gujarat the votes for the BJP will be in Modi & Shah’s name, regardless of who the CM is, so that doesn’t matter. Will Kejriwal’s rallies translate into votes? While few doubt that the BJP will come back in the state, it would be interesting to see if AAP manages to replace the Congress in the second position.
As for Prashant Kishor, he has just embarked on his yatra a few days back. He clearly sees a void in Bihar’s leadership with Nitish Kumar doing one too many somersaults and the RJD still a faction ridden outfit. The BJP is trying to fill this same vacuum but it lacks a tall regional leader to take on Nitish, Lalu and Tejashwi. From Prashant’s rhetoric he is targeting the youth, talking about jobs and education more than caste arithmetic. Will it work and will the election strategist be able fashion a win for himself the way he has done for his clients?
Sometimes, even in politics, it is not the end but the journey that matters. And it is a healthy sign for our democracy to see opposition leaders walking their talk.
Priya Sahgal
