A rare 1996 Apple Macintosh ad featuring Bollywood actor Samir Soni has resurfaced online, rapidly going viral. Shared by the Instagram page TV1 INDIA, the video has attracted over 8 lakh views, evoking nostalgia among tech enthusiasts and fans of Indian advertising.
Set in a typical corporate office, the ad shows a high-ranking official from the head office approaching an employee, played by a young Samir Soni, to request a PC for running his Windows disk. Soni’s character, composed and confident, hands over his Apple Macintosh, easily inserting the disk and demonstrating its compatibility with Windows software—a moment that leaves the official visibly impressed. The ad concludes with the tagline, “Does more, costs less, it’s that simple,” a bold claim for Apple at the time.
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The simplicity and subtle humor of the commercial resonated with viewers across generations, reminding many of an era when Apple was marketed as an affordable and innovative choice.
Social media users had plenty to say about the now-viral ad, taking to the comments section to share their thoughts. Armaan Shahid humorously remarked, “Does more, costs less was the tagline previously, now it should be ‘costs more, does less!’” Akshay Sharma expressed surprise, commenting, “Costs less?? I had no idea they were competing on prices back then!”
Others compared the style of past ads to those of today. Harish Sharma wrote, “Before, the ads were so sophisticated. Nowadays, what do they even make?” Tanya Sharma appreciated the actor’s youthful charm, saying, “Young Sameer Soni looks so handsome.” Mukesh Patel echoed the sentiment about the brand’s evolution, stating, “Back in the day when Apple said ‘costs less, does more’ and ACTUALLY MEANT IT.”
This viral clip not only reignited memories but also sparked a conversation about how technology and advertising have evolved over the years.